Live music company Live Nation will have to pay London’s Royal Parks over one million pounds in rental fees to stage a variety of live entertainment during the 2012 Olympics, CMU has reported.
According to Event magazine, the exact figure is not yet known, with most of the information having been gained via a freedom of information request.
Live Nation will stage a wide range of events in Hyde Park, Victoria Park and Trafalgar Square during the London games, including high-profile ticketed concerts at both the opening and closing of the proceedings, as well a a host of free events. The company will also provide a number screens, allowing tourists and locals to watch coverage of some of the sporting events.
According to Event, Live Nation will be covering its costs through merchandising, the sale of food and drink concessions, hospitality packages and ticket revenues from the larger events. Live Nation has an existing relationship with the Royal Parks due the stage it operates in Hyde Park each summer, which hosts both the Wireless and Hard Rock Calling concerts in addition to a host of other events.
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