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New online focus for API

Daniel Gumble
New online focus for API

This month will see the last issue of Audio Pro International in print form – but the brand will ramp up its position as the leading online source of pro audio news and analysis.

The move by publisher Intent Media comes following its acquisition of API’s rival Pro Sound News Europe (along with its sister titles Music Week, Installation Europe and TVB Europe) last month. It also comes as erstwhile editor Andrew Low leaves the company after four years to take up a new role in marketing at HHB.

Intent Media remains committed to the Audio Pro International brand, however. Focusing all its attention online, Audio Pro International can further grow its market-leading position as the hub of all international pro audio news and analysis. To this end, Daniel Gumble has been appointed as editor and will work alongside managing editor Lisa Carter, plus sales manager Darrell Carter and account manager Jodie Holdway.

Audioprointernational.com boasts an average of 15,000 unique visitors and 40,000 page views per month, as per Google Analytics. The Audio Pro International News Digest is sent out daily and contains a complete rundown of the very latest industry news via a series of clickable headlines that link through to the main website. They provide a bite-sized summary of the biggest breaking news direct to the inbox of 6,000 targeted readers.

Mobile.audioprointernational.com is custom-built for mobile phones and can be viewed on any device. We also have an Audio Pro iPhone app, which digests all of the news content from the website - download it now from the Apple App Store. An iPad app is also due for launch before the end of the year.

“The decision to close the print version of Audio Pro International was not an easy one,” said Intent Media managing director Stuart Dinsey. “Since launching four years ago, API has truly established itself in the market – and as a worthy competitor to long-established Pro Sound News Europe.

“However, following the acquisition of PSNE and its sister titles, it makes sense – for us and the market in general – to publish just one print publication for the pro audio industry.

“At the same time, API has always been particularly strong online. And we’re confident that Daniel and the rest of the team can take the website to new heights now that they don’t have the constraints of print deadlines too.”

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Tags: api, online, intent media, music week, ubm

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