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Powersoft signs new distributor for Denmark

Lisa Carter
Powersoft signs new distributor for Denmark

Matrix Sales has been appointed as the new Powersoft distributor for Denmark.

The company is part of the newly formed Matrix Group, made up of several well established companies working together to provide complete solutions for the touring, permanent installation and MI markets. The Matrix product portfolio covers everything from high end professional audio, concert lighting, staging, cables and accessories and features brands of the calibre of Midas, L'Acoustics, Shure, DB Technologies, Coemar, Proel and Aviom.

The group is also related to some of the most established rental companies in the region.

“We are happy to welcome Matrix Sales into our ever growing team of international distributors," said Steve Smith, Powersoft's touring account manager. “Matrix is an interesting proposal for us, having the drive and enthusiasm of fresh, growing company while featuring some highly experienced and well established elements.

We are considering this to be a re-boot for us in the Danish market and through this powerful partnership expect 2012 to bring some excellent results.”

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Kenneth Bremer, CEO at the Matrix Group added: “One of our key issues at Matrix is quality, both in terms of sales, service and the products we work with - to offer customers the right solutions and ensure a continuously high standard is the backbone of our company. 

"Powersoft has precisely these properties and offer highly sophisticated products enhanced with proprietary technology. Powersoft is a strong brand and fits perfectly in our portfolio. It really is Italian engineering at its best and we look forward to offering our customers spicy Italian amplifier power.”

The official launch of the new partnership will be at the Monitor Expo show in Copenhagen from May 30th to June 1st. Both Powersoft and Matrix will be present at the show to showcase the complete range of Powersoft amplifiers together with the Armonía software.

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