A professional grade recording studio has been installed in Virgin Atlantic’s Clubhouse at Heathrow.
From now on, composers who think of a new tune or need a last minute radio edit to their latest single whilst waiting for their flight can rush to the studio and record it immediately rather than running the risk of forgetting it.
The Virgin Atlantic Avid Suite is compact but powerful, offering the industry standard professional digital and editing and mixing system Pro Tools. The finished content can be emailed or uploaded to the record company, broadcaster or producer direct from the Clubhouse.
The Edit Suite has been custom designed and built exclusively for the Clubhouse by Guy Wilson of AKA Design in London.
Said Virgin Atlantic spokesman Greg Dawson: “As an airline we want to do all that we can to help every musician’s career take off and to celebrate the launch of the edit suite, we are excited to announce that today the very first single to be edited in the Clubhouse will be released this week.Article continues below
“With a name like Cloud, this band had to be the natural choice to release the very first single. The final edit for their first single ‘Free my Soul’ was completed live at the Avid edit suite on May 14th and released within 4 hours of finishing the last note."
Ben Nemes of Avid added: “The music and media industries have changed dramatically recently, the pace of creation and consumption is quicker than ever and deadlines are tight, requiring fast turnarounds and the ability to produce the finished article on the move. Virgin Atlantic’s decision to create the world’s only airside production suite is the recognition of these needs in creative customers.”
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