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PROLIGHT+SOUND '09: Sennheiser UK and Powersoft split
Rob Hughes Apr 1 2009, 10:50am
Firms mutually agree to cease their distribution partnership
Sennheiser UK and Powersoft have agreed, by mutual consent, to cease their distribution partnership in the UK.
"We acknowledge the efforts put in by Sennheiser UK to promote our brand and technology in the United Kingdom, commented Carlo Lastrucci, Powersoft's President. “However, given the current difficult economic situation, we have agreed that a change of approach to the market would be beneficial to both parties."
Sennheiser UK's General Manager, Phil Massey added: "I would like to take this opportunity to thank Powersoft for their assistance over the period of our association.
However, we will not be strangers to Powersoft technology in the future, as it is integrated into other products that we distribute, namely Klein & Hummel and K-array power amplification. So, Powersoft will still have a presence here at Sennheiser UK as we continue to develop and refine our product portfolio. We wish Carlo and all at Powersoft the very best for the future."
For more information, contact Matthew Sweetapple on: +44 (0) 7956 137 541, or email: matthew@sweetapple.co.uk
