News
Shure foils more counterfeiters in China
Rob Hughes May 27 2009, 10:33am
Large quantities of bogus earphones seized
Shure has announced that it has struck another blow against suppliers of counterfeit Shure products.
Following an investigation initiated by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale stores and warehouses of Han Si Appliance Co. and Run Zheng Digital on Baoshan Road. Both locations are in the Zhabei District of Shanghai.
“Counterfeiters are constantly working to duplicate the Shure logo and other product markings as well as the general appearance of the products,” said Anita Man, managing director of Shure Asia. “Due to the popularity and reputation of the Shure brand, they know that consumers are interested in an item that bears the Shure name.”
In the two raids, large quantities of counterfeit Shure E2c and E4c earphones were seized.
These raids have been officially reported and published on the public website of the Shanghai AIC. The penalties imposed by the Shanghai AIC are still to be decided.
“The Shure brand carries with it a promise of quality and performance,” said Sandy LaMantia, president and CEO of Shure. “Counterfeit Shure products do not live up to that promise, and that damages the value of our brand. We are fiercely committed to working with international agencies and other brands to fight the spread of counterfeit products and halt this kind of criminal activity.”
In addition to anti-counterfeiting actions in China, Shure has also been continuing forceful efforts in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States to cease intellectual property violations.
