News
Loud establishes market focused teams
Andrew Low Jun 19 2009, 10:04am
Engineering and product management groups developed for pro audio and MI brands
Loud Technologies has made another reorganizing move with the announcement of two market-focused teams: the Pro Audio Group and the Music Gear Group.
This is the latest in a string of restructuring developments for the company. In May 2008 it lost its CFO, who had been with the company for less than a year. In August 2008 it lost CEO and chairman, Jamie Engen and in November it sold some of the brands acquired in the takeover of St Louis Music. It also announced the restructuring of its R&D and marketing departments in November of 08 and withdrew from the Nasdaq Stock Market in the beginning of 2009
“Loud has some of the industry’s most admired brands, a brilliant collection of multi-disciplined engineers and truly customer-focused product management teams, explained Rodney Olson, Loud CEO. “By unifying these disciplines around our core brands and the markets they serve, we will markedly increase our technical innovation and speed the delivery of the next round of products that leave our customers smiling… and our competitors reeling.”
Jeffrey Cox, VP of the Pro Audio Group, will manage the EAW and Martin Audio brands and their market positioning, product strategy and product development
efforts. Jeffrey’s group will include the Whitinsville, USA EAW Engineering team headed by Jeff Rocha, who will also take on EAW product management responsibilty; the High Wycombe, UK-based Martin Audio Engineering team headed by Jason Baird; and the Victoria, Canada-based pro audio software/hardware development group headed by Chris Jubien.
John Boudreau, VP of the Music Gear Group (“MG”), and his team will develop the next wave of Mackie Ampeg, Blackheart, Alvarez and Crate products. John’s group will include the Woodinville, WA-based engineering team lead by Nathan O’Neill; the Woodinville, WA-based industrial design team headed by Kimberly Van Horn; Greg Young, Mackie brand director; and Pyotr Belov,
director of instrument amps.
The company has stated that although the new groups will be treated separately they will share core technologies when applicable.
“I am confident Jeffrey, John and their teams will add the creative spark and entrepreneurial spirit that will take Loud to the next level of growth,” concluded Olson.
