News
API appoints Sweetwater
Rob Hughes Jun 22 2009, 11:42am
Large US retailer to sell rack-mount outboard and Arsenal Audio lines
API Audio has appointed multiple US retailer Sweetwater Sound to sell its rack-mount outboard gear and Arsenal Audio line.
"I'm elated that Sweetwater is now an API dealer," enthused Sweetwater founder and president, Chuck Surack. "Without question, API has a strong foothold in our industry's history. I know its gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs."
Sweetwater started modestly in the mid-1970s and grew to become one of America's 500 fastest growing companies two decades later, with the philosophy of giving customers substantive pre and post-sales customer support to help them take full advantage of their gear.
"We're very pleased to add Sweetwater as a dealer," said API president Larry Droppa (pictured with Jeff Radke, vice president of sales for Sweetwater Sound). "Of course, its high sales volume is attractive, but we're also very comfortable with its sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater's repertoire."
