Audio Pro

Shure adds mobile phone outlets to UK distribution

Andy Wood Feb 22 2008, 9:00am

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Mobile phone market targeted for Shure's Sound Isolating Earphones line

Shure Distribution UK has announced plans to stock a range of their Sound Isolating Earphones in mobile phone stores around the UK.

This incisive move from Shure signals their clear recognition of changing consumer demand and the evolving redefinition of what you can do on a mobile phone.

The mobile music industry is confident that the days of the dedicated MP3 player are numbered and this move from Shure hopes to redefine the audio quality consumers can enjoy from their multi-functional handheld device.

‘The overall success of the Shure earphones reflects the increasing demand for superior accessories that will enhance the consumers listening experience,’ said Simon Insull, Consumer Sales Manager, Shure Distribution UK.

‘The award winning Shure Sound Isolating Earphones are guaranteed to deliver premium audio quality and as the serious music lover makes the leap to a converged device, the Shure earphones will ensure that even they are kept happy.’

'The introduction of new and innovative retail opportunities for our earphones will cater to a wider and more diverse range of consumers and will present more opportunities to grow Shure Distribution UK', added Dennis Harburn, managing director of Shure Distribution UK.

'As the number of music downloads to mobile phones increases, the demand for quality accessories also increases and we are happy to be in a position to meet that demand.”

From February 2008, the SE210 will be available from O2 stores and both the SE110 and the SE210 will be available online at The Link, Dixon’s Mobiles, 3, TMobile and Virgin Mobile.

shuredistribution.co.uk