News
Shure takes on Primacoustics in the UK
Andrew Low Apr 16 2008, 11:00am
Primacoustics has appointed Shure as its UK distributor
Shure Distribution UK (SDUK), a leading multibrand distributor of professional audio equipment, has teamed up with Primacoustics, a high-end sound and studio acoustic manufacturer, to be their exclusive representative in the UK.
Primacoustics offers comparatively priced acoustic-treatment solutions in packages designed around common room sizes and audio applications. Their acoustic treatments have taken various factors that are often overlooked – expense, room logistics and the perception of acoustic design.
Dennis Harburn, managing director of Shure Distribution commented: “We are delighted to be working with Primacoustics. They make an excellent addition to our studio portfolio which already includes products from Shure, Phonic and Radial. They have over thirty years experience in studio and live sound equipment and are a perfect match for the Shure brand”.
Primacoustic sales manager, Steve MacKay said: “Over the past two years we have been working with Shure Distribution to develop sales for Radial in the UK and the results have been very strong. More importantly, we have enjoyed working with the people at Shure Distribution UK. They have a great team and the diversity to work with the studio market through their MI sales division, installation sound proofing through their commercial division, and they are equipped to handle the growing home market through their consumer division. We feel Shure Distribution is perfectly structured to handle the brand. We are very excited!”
Primacoustics have been amassing knowledge of the acoustic market for over thirty years and have developed many ground-breaking products including the Recoil Stabilizer. Chuck Ainley, Producer/Engineer for Dire Straits, Sheryl Crow and the Dixie Chicks comments: “Your mixes are only as good as your monitors and mix environment. When I began using the Primacoustic Recoil Stabilizer I immediately noticed improvement in the low end clarity of my near field monitors to the point that I no longer needed to uses a separate subwoofer. Incredibly the detail of high frequencies and image localisation were also improved.”
www.shuredistribution.co.uk
www.primacoustic.com
