A-T herald UK Tour a success

News

Andy Wood Jul 17 2008, 8:00am

Road to Success roadshow proves viable addition to trade show attendance

A visitor survey conducted during the recent Audio-Technica Road To Success UK tour has revealed an overwhelmingly positive reaction to both the concept and content of the UK-wide roadshow, held in May and June.

More than 90 per cent of respondents to the survey found their roadshow visit useful and would attend such an event again. And a remarkable 20 per cent of survey respondents were currently not Audio-Technica dealers or re-sellers, a gratifyingly high figure and one that far exceeded expectations.

Audio–Technica senior UK marketing manager Harvey Roberts commented, “The response to the roadshow has been excellent. The survey results show that customers were very receptive to Audio-Technica going out to see them, rather than having to travel to us in the usual trade show environment.”

In addition Adrian Rooke, Audio-Technica UK managing director said, “In terms of reaching out to new prospects, the Road To Success tour more than proved its worth. Audio-Technica is committed to innovation in all areas of business, and the roadshow was an exciting new way of communicating with existing and potential customers.”

Alongside traditional advertising and PR used to promote the Road To Success tour, Audio-Technica also harnessed on-line power with a dedicated tour website and blog. The blog was used to keep visitors up-to-date with all the happenings from the road, with daily competition winners of Audio-Technica’s ANC7 noise cancelling headphones also posted here.

In addition the website carried full details of roadshow content and locations, and hosted a tour-long competition to guess the total mileage covered by Audio-Technica’s mobile display vehicle during the tour.

The grand prize – a pair of W1000 headphones worth £399.95 – went to Tom Edwards, who correctly guessed a total of no less than 2250 miles.

audio-technica.com