TRUE Systems add new distribution in Europe

News

Andy Wood Aug 25 2008, 8:00am

Synthax Audio to distribute US-based brand in the majority of the European Union

TRUE Systems, the Tucson, Arizona-based manufacturer of high-end microphone preamplifiers, has announced that all its products, including the Precision 8 and its variants, the TRUE P-Solo, TRUE P-Solo Ribbon, and the P-2 analog will be distributed in Germany, Austria, and most of the EU by Synthax Audio AG, one of the continent's most respected companies.

The deal was put together by Brad Lunde, president of the TransAudio Group and worldwide rep for TRUE Systems.

A leader in Europe for the last 20 years, Synthax maintains a small, but experienced and knowledgeable team of audio professionals. Indeed, the TRUE Systems mic pre's are seen to complement the current roster, which includes RME interfaces, Mogami cables, PSI monitors, MXL microphones, and Tegeler Audio Manufaktur tube professional electronics.

"TRUE Systems makes products that are not very well known in the European market, but that deserve to be," said Helmut Oestreich, marketing and communication specialist at Synthax.

"We have a proven track record in establishing such brands. In the near term, we will make waves in the recording market by demonstrating the noticeable improvement in fidelity that TRUE Systems mic pres deliver. In the long term, we will establish the brand as the perfect recording solution, and will work closely with their R&D to develop new and exciting products."

"We are delighted to be working with Synthax in Europe," adds Tim Spencer, engineer and president for TRUE Systems.
"They offer a powerful and comprehensive solution for EU distribution. We were impressed by how thoroughly they evaluated our products and how they understood what makes us different."

"Synthax has a proven ability to establish, grow and support brands in the EU, no question," states Lunde. "I don't think there is anyone better at adding value through marketing, trade shows and ongoing product support to dealers in the EU. Their staff makes them an ideal trading partner for TRUE. Tim and I are very impressed with their long-term focus and proven track record."

Pictured are the Synthax Audio AG team,(left to right) Helmut Oestreich (Marketing), Heribert Blätterbauer (Line Production/Quality Assurance), and Christof Mallmann (CEO Synthax GmbH).

synthax.de
true-systems.com
transaudiogroup.com