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API special: InfoComm MEA 2011

Daniel Gumble
API special: InfoComm MEA 2011

October 2011 sees the much-anticipated InfoComm MEA event get underway for the very first time. Earlier this year InfoComm International announced the inaugural tradeshow would take place from October 9-13th, at the Dubai International Convention & Exhibition Centre, catering for the Middle East, Africa and Gulf region.

The event, which is a joint venture between InfoCommAsia and Dubai World Trade Centre, is expected to draw the attention of more than 130,000 attendees across the five days.

"IFMEA is born out of a marriage of strengths," says Terry Friesenborg, senior vice president of International Development, InfoComm International. "Dubai World Trade Centre is the most established and influential organiser of tradeshows for the Middle East and Gulf region, while as an industry body, InfoComm has been providing education and certification for the pro-AV industry since 1939, as well as organizing its own highly successful series of tradeshows and other events throughout the world."

Trixee Loh, senior vice president, Dubai World Trade Centre, also comments on the partnership: "Dubai has the infrastructure, the experience and the economic and geographical positioning to bring together all industry sectors covering the Middle East, Africa and South Asia. GITEX is the ultimate business driver and innovator for this enormous and rapidly expanding market and will be the perfect stalwart for such a venerable brand as InfoComm."

As with any InfoComm International trade show, many of the industry’s major players will take to the floor in a bid to showcase their flagship innovations alongside a host of new releases, while many will be utilising the InfoComm platform to partake in the usual rounds of business networking.

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One such company looking to cause a stir at the event with its latest technological advancements is Clear-Com. As an international provider in professional voice communications systems, Clear-Com will be showcasing an array of offerings from its catalogue, such as its Eclipse Digital Matrix Platform. Representing the industry’s first point-to-point intercom platform capable of integrating with digital wireless beltpacks and IP-based software intercoms, Eclipse is designed to offer greater power and functionality than previously possible. The company will also be presenting the latest in its IP communications department in the form of Concert, which enables collaborative workgroups to intercommunicate, over LAN, WAN and Internet. Furthermore, Clear-Com will be displaying various products from its range of wireless intercom systems.


Microphones, headphones and wireless systems specialists Sennheiser will also be taking the opportunity to present and demonstrate a number of its products, many of which, will take the form of fully functional displays for visitors to use. Sennheiser staff will be demonstrating the software and features of its ADM discussion/conference system, while the company’s guidePORT audio tour system for museums and galleries will also be on show. Furthermore, a number of its installed and wireless microphones, including the new MEG-14-40 and the new white range of the modular microphone system, will be on display, along with its Infra Red Translation modulator/radiator.


Following its PLASA 2011 success will be Roland, which will be exhibiting a number of items from its product range. The R-1000 dedicated 48 track audio recorder/player will once again be on show, as will the M-480 48 channel live digital mixing console. With a newly developed mixing engine, the M-480 is the flagship console of the V-Mixing System, which has been in use at several festivals in the UK recently, including Glastonbudget and FOMFest.

d&b audiotechnik

d&b audiotechnik, will be presenting its new White range loudspeaker system. The new range is comprised of two series of integration loudspeaker systems, designed to embody the company’s approach to sound reinforcement solutions; integrating loudspeakers, electronics, mechanical deployment assemblies, remote control functions and setup design tools. Located at stand B4-88, d&b also offers training sessions and seminars.

Presenting its brand new EVU loudspeakers at InfoComm MEA is Electro-Voice. The new EVU systems are designed to support and complement the EV-Innovation models (EVA true line array, EVF front-load, and EVH horn-load) when used for delay, under-balcony, front-fill, wall-mount, and distributed audio applications. In addition to its EVU loudspeakers, Electro-Voice will be presenting its EVID series, the Install-Line-Array EVA, the NetMax N8000 Digital Matrix System, and a whole host of the company’s amplifiers.

Also building on its success at this year’s PLASA event in London is Midas, which will undoubtedly be placing great emphasis on the recently launched PRO2 and PRO2c digital consoles. Despite being the most compact and least expensive Midas digital desks, the PRO2 and PRO2C aim to represent a move forward for digital mixing, both in technology and concept.

So, with a range of exhibitors and distributors boasting the kind of diversity and eclecticism one has come to expect from an InfoComm International trade show, its first MEA outing looks set to be a particularly interesting one. With a number of those in attendance having recently enjoyed successful appearances at such trade shows as IBC and PLASA, it certainly appears that InfoComm MEA will follow in the footsteps of those aforementioned events, showcasing equally high standards of new technology and innovation.  

Tags: roland, midas, sennheiser, electro-voice, clear-com, d&b audiotechnik, dubai, infocomm mea

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