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Arctic to develop wireless audio product line

Daniel Gumble
Arctic to develop wireless audio product line

Swiss-based manufacturer of wireless distribution systems ARCTIC is poised to further develop and expand its audio product line throughout 2012.

With a background in manufacturing high performance computer coolers, the company has set about expanding its focus into the audio market, with an emphasis on developing its product line via wireless technology. Commenting on the company’s key products for the audio sector, ARCTIC'S Daniel Man said: “Wireless technology for audio seems to be the future trend that many brands invest in. ARCTIC is no different. Our P311 is one of our key products for the mobile market, and is also our first wireless headset.” The P311 wireless headphones are designed for use in conjunction with any gadget that supports Bluetooth technology, such as mobile phones, notebooks and PCs.

While ARCTIC'S primary focus still lies in the realm of high-end computer coolers, the company is planning to substantially grow its audio offering. Man commented: “We are developing more and more products and placing a greater emphasis on the ARCTIC audio department.

“We are currently working on multi-room audio systems with technology deriving from DLNA (Digital Living Network Alliance) meaning wireless streaming of media, thus eliminating unnecessary wires and storage.”

In addition to its commitment to broadening its audio horizons and bolstering its product lines, the company has also been taking part in a number of charitable products. Man explained: In the past month we ran a co-branding event with a charity organisation called Habitat in Hong Kong to raise funds for the homeless in China.

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“As today’s consumers are increasingly concerned about the environment, ARCTIC continues to be a carbonneutral company and we have invested in a Gold Standard project supported by WWF in Jiangsu Province, China, to regenerate energy from landfill gas and use it for clean power generation.”

To find out more about this project click here.

Tags: china, switzerland, hong kong, arctic, p311, wwf

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