The Association of Sound Designers, which was officially launched at this year’s PLASA event, has received sponsorship from Yamaha Commercial Audio.
With the intention of providing a professional representative body, the ASD was founded by some of the UK’s leading sound designers.
Issues such as training and new technology are at the forefront of the association’s aims and so it has actively sought support from rental companies, educational institutions and equipment manufacturers, with the ASD viewing Yamaha Commercial Audio as a prime example of the latter.
“Providing support for end users is very important to Yamaha and so we fully endorse the launch of the ASD,” said Karl Christmas, senior manager at Yamaha Commercial Audio (UK). “As a corporate sponsor, we look forward to working with the ASD’s Board to develop opportunities for training, discussion of new audio technologies and any other support that we can offer.”
“It was very important for us to involve the major equipment companies, to aid seamless communication between sound designers and the designers and manufacturers of the equipment they use,” added ASD chairman Gareth Fry.Article continues below
“As one of the industry’s highest profile manufacturers, we are very pleased that Yamaha has agreed to become a corporate sponsor and we look forward to working closely with them.”