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Audio-Technica begins search for Music Reviewer of 2012

Daniel Gumble
Audio-Technica begins search for Music Reviewer of 2012

Audio-Technica has announced the launch of its search for Music Reviewer of 2012, following the company’s recent study into the consumption of music in the UK.

The company commissioned the research to ascertain what effect technology is having on our daily use of music and media as part of its Music Reviewer Of 2012 campaign, eventually revealing that the average person in the UK listens to more than 13 year’ worth of music during their lifetime.

Celebrating its 50th Anniversary in 2012, Audio-Technica has seen significant advances in mobile technology, which have dramatically altered the demographic of customers looking to purchase high-end headphones and microphones.

Audio-Technica senior UK marketing manager Harvey Roberts commented: “It’s no secret that we love our music in this country and the growth of mobile and tablet devices has seen the headphone market explode in recent years. We have found that music is much more engrained in our daily lives than it was even ten years ago. Our research has identified a seismic shift in the amount of time people are spending listening and sharing their music and experiences with friends.”

The company’s research, which questioned more than 1,000 people, identified that the majority of people in the UK actively listen to four hours of music a day, equating to more than 60 days per year.

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Following these findings, Audio-Technica is launching its search for Music Reviewer of 2012; a music-led competition that is to be run across a range of social media platforms. Entrants will simply be asked to share an interesting picture of a gig they have attended and write an entertaining review, whether it is positive, negative or neutral. The winner will be revealed later in the year and will receive a goody bag packed with Audio-Technica goodies and will also win tickets to Reading Festival. For further details on how to enter visit:

Roberts continued: “The research really brought it home that we love songs now more than ever, so we launched this search because we believe the real music loving experts are still out there, in the crowds, with nowhere to show off their talent. People are used to sharing their opinions online, telling their friends which band is brilliant or terrible - and now we want people to tell us too. The team are hoping we can find a star critic out there who can write interesting music reviews that we all want to read.”

Audio-Technica’s research also asked respondents how long they would be willing to queue to get tickets for a summer show and, despite the huge increase in online ticket sales, more than a quarter said they would wait an hour and almost one in five (16 per cent) said they would be prepared to wait four hours. Respondents in Scotland and Wales were prepared to wait the longest with more than one in ten (10 per cent) and (11 per cent) being prepared to wait overnight in the cold.

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Tags: audio-technica, reading festival, facebook, music reviewer of 2012

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1 comment

The reason why those in Wales would wait the longest is due to the fact that the Welsh people are deeply rooted in all things music.

Glenn Davis Doctor G

Glenn Davis Doctor G INDUSTRY
May 7th 2012 at 6:07PM

0 0