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Audio-Technica expands sales and marketing

Audio-Technica expands sales and marketing
Audio-Technica has strengthened its sales and marketing teams with the appointment of Ben Wood and the promotion of existing technical support manager, Logan Helps.

Wood will take on the role of area sales manager for London and the South, while Helps joins the marketing team as training and product support specialist. The appointments have been made in response to the demands of the company’s customers.

Helps (pictured) has been with Audio-Technica since 2005, following a creative music and sound technology degree at Leeds Metropolitan University. With a background in both live and studio engineering and broadcast media support he is well-placed to provide product training for Audio-Technica customers in his new role, and continuing to act as first point of contact for dealers’ technical and product queries.

“I have worked closely with our sales and marketing department on many projects in the last four years,” said Helps. “I’m looking forward to broadening my role in offering extra support and training both for internal staff and customers.”

Wood, who will be specifically catering to the needs of the MI market, also has a rich music industry background, with experience in management and promotion in the US, South America and the UK. Most recently, he acted as a sponsorship agent for some of the UK’s leading music festivals.

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Wood commented: “I am excited to be joining the Audio-Technica team and in a position to work with some of the highest quality products within the music industry.”

Tags: audio-technica, ben wood, logan helps

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