Rimroth will be responsible for business development and technical support throughout Germany. The news comes shortly after APG’s appointment of Eve Redero, who now manages all electronics-based R&D projects at the company's headquarters in Paris.
Having previously worked for several years as a live sound engineer, Rimroth spent the last nine years at Avid in the UK as a field service engineer, before moving up to field service manager for the live sound sector.
“Audio-Technica has offered me exactly the kind of position I was hoping for,” said Rimroth. “After more than 15 years in the UK, I was looking to come back to Germany, and the post with Audio-Technica was just the sort of challenge I was looking for. APG is an excellent brand with world class products that I shall be honoured to represent in Germany. The potential for growth is there – it’s up to me and the rest of the Audio-Technica team to exploit it.”
APG’s international business development director, Xavier Pion, added: “Firstly, it’s good to see the commitment to APG on behalf of Audio-Technica. I am sure that having a dedicated product manager will make a big difference to the profile of APG in Germany.
"Secondly, I think that Andreas is an excellent choice. We waited a long time to find the right person, and Andreas has all the qualities we were looking for – plenty of experience of the live sound market, including installations; a good understanding of how distribution and dealerships work as well as the process of investment in the rental business and of course an extremely solid technical background. I am convinced he will be an excellent ambassador for APG in Germany and we’re all looking forward to working with him.”
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