Avid customers have had a pretty spectacular trophy-cabinet-filling year at the most prestigious awards ceremonies in the world with many going home with an Oscar, GRAMMY or ACE Eddie award and many more coming admirably close with nominations.
Collectively, these awards ceremonies represent the pinnacle of recognition for those industry professionals working in music, film and television and a wide variety of Avid tech—including ProTools, Media Composer and Sibelius—by those honoured at these events.
“We’re honoured to work with the many creative individuals who rely on Avid’s professional video editing and sound recording and production solutions,” explained Avid’s Chief Operating Officer, Kirk Arnold. “We applaud them for their tremendous achievements this year as Oscar, GRAMMY and ACE Eddie award nominees and winners.”
The 84th Academy Awards held on February 26th saw over 40 Avid customers feature on the roster of nominations. Of those, Oscar wins went to customers for Best Picture (The Artist), Best Animated Feature Film (Rango), Best Sound Editing and Best Sound Mixing (both to Hugo).
On winning Best Picture, The Artist—which was edited using Avid’s Media Composer—fought off competition from 8 other films, 7 of which also used Avid audio or visual tech. These were The Descendants, Extremely Loud and Incredibly Close, Hugo, Moneyball, The Help, Tree of Life and War Horse.Article continues below
At the 54th GRAMMY award ceremony on February 12th, Avid customers had another impressive haul. Adele—whose album 21 used Avid’s ProTools software—took away all six awards for which she was nominated including Record of the Year; Bon Iver took away Best Alternative Music Album and Best New Artist; and Lady Antebellum took away the Best Country Album award.
Overall, the GRAMMY awards saw Avid customers pulling in Best Record of the Year, Best Song of the Year in addition to Producer of the Year and Best New Artist as well as the Pop, Alternative, R&B, Rap, Dance and Country Albums of the Year.
Avid’s ever-popular ProTools software was prominently used by several of the rewarded albums. The Massachusetts-based company’s digital audio workstation (DAW) was used for Adele’s 21, Kanye West’s My Dark Twisted Fantasy, Chris Brown’s F.A.M.E., Lady Antebellum’s Own the Night and Bon Iver’s self-titled second album.
The 63rd ACE Eddie Awards held on February 18th—which celebrates the most accomplished editors in television and film each year—also saw a number of Avid customers going home with the prize.
These included: Anne-Sophie Bion and Michel Hazanavicius for The Artist (Best Edited Feature Film – Comedy or Musical); Joel Cox, A.C.E., (Lifetime Achievement Award); Lewis Erskine and Aljernon Tunsil for Freedom Riders (Best Edited Documentary); Sarah Flack, A.C.E. and Robert Pulcini for Cinema Verite (Best Edited Miniseries or Motion Picture for Television); Skip McDonald for Breaking Bad: “Face Off” (Best Edited One-Hour Series for Commercial Television); Steven Rasch, A.C.E., for Curb your Enthusiasm: “Palestinian Chicken” (Best Edited Half-Hour Series for Television); and Craig Wood, A.C.E., for Rango (Best Edited Animated Feature Film).
Another ACE Eddie winner was Kevin Tent who won Best Edited Feature Film - Dramatic for his work on The Descendants as well as receiving an Oscar nomination for Best Film Editing for the same film.
“I’ve been using Avid since 1996,” explained Tent. “Avid Media Composer is the most amazing tool an editor can ask for and it keeps getting better and better. We used ScriptSync for the very first time on The Descendants and it was genius. Media Composer? I won’t leave home without it.”
Naturally, Avid are looking to build upon the close relationship with industry professionals to ensure that future nominees and winners find themselves drawn to Avid gear in their future projects as well.
“We’re committed to close collaboration with our customers to help them to continue to raise the bar for content creation and production in music, film and television,” concluded Arnold.