Avid has announced that Simon Hayward has joined as the North Region Director.
In his new position Hayward will manage the Northern European sales team from Avid’s offices in Pinewood Studios. He joins the company after having run Microsoft UK's Media business for the last five years where he grew he grew total revenues from $10m to over $50m. Avid assures that Hayward’s past experience will help increase its overall customer focus and drive the its Northern region sales.
He commented, "I am delighted to be joining Avid at this exciting time. I have worked with Avid in the past and seen the strength of the people, products and vision. I now look forward to working towards increased success in the future".