Next year's BPM show will be at the NEC in Birmingham from Saturday the 14th through to Monday the 16th of September – an earlier slot than previous years. The event introduced its PA Experience exhibition area in 2010, which gives visitors the opportunity to sample a selection of PA systems side-by-side in one area, without interference.
Sales director Mark Walsh explained: “Our date move initially came at the request of exhibitors following the announcement by PLASA of their date and venue change, however it is being welcomed by exhibitors across the board as it gives an earlier launch platform for product releases in time for Christmas. A further benefit is that we move ahead of the Ibiza closing parties meaning there are far more international DJs in Europe at the time.”
The organiser, Marked Events, says this year's BPM attracted a record attendance, with 8,137 visitors heading to Birmingham over three days. BPM’s marketing director, Eddie Short, says the show aims to deliver a full visitor experience rather than just an exhibition:
“As BPM is a ‘prosumer’ event it is has to appeal to many different types of visitor and facilitate our trade guests too. Combining the diverse educational content, networking zones and live performance spaces with a busy exhibition floor really does create a unique feel and buzz to the show. This captures the imagination of new visitors and also brings back regulars year after year.”
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