Crisp, who prior to his time at Monocor spent 10 years as MD of Numark Alesis Europe, has begun in style - bagging the US GCI Technologies line of products, with brands including Gemini, Cortex and I- key Audio.
Additionally DAC will act as a specialist sub-distributor for Sound Technology, selling its wide portfolio of products including the Harman Pro brands JBL, Crown and AKG into the DJ market.
“Ultimately, we will be looking to represent the right lighting and accessories suppliers too, I have had many meetings so far and expect to make an announcement of these partners either at the start of 2009 or at the Winter NAMM music conference in Anaheim USA in January,” Crisp told MI Pro.
“Having been in the pro-audio, DJ and 'night' venues market for some 23 years, I felt with the ever changing world we live in that a new serious, more personal and direct sales to market strategy was needed.
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“Professional agencies have worked incredibly well in America for years, along with many other countries too, the proof is there for all to see. With everyone’s escalating costs and the immense amount of money needed to train, develop and finance a sales team these days this way of direct selling will be the future for many companies, I am sure.”
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