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dBTechnologies confirms Viva Afrika distributorship

Daniel Gumble
dBTechnologies confirms Viva Afrika distributorship

dBTechnologies has entered into a distributorship agreement with Viva Afrika, who will distribute all of the company’s product lines in the sub-Sahara African territories.

Director Bernhard Pienaar said of the new arrangement: “dBTechnologies fit in perfectly with our company vision: to offer high quality loudspeakers at competitive pricing to the South African market. Viva Afrika and its team are looking forward to a long and fruitful relationship with dBTechnologies.”

Pienaar and co-owner Luis Madiera founded the company over 20 years ago, in which time it has grown to distribute a range of professional audio products, such as amplifiers, mixers and signal processors, as well as loudspeakers and loudspeaker systems.

Gianluca Dalessandro, dBTechnologies export area manager played a key role in securing the agreement. He said: “Bernard and Luis are two great self-made men who have been able to build-up one of the biggest professional audio distribution companies in South Africa. Their passion, winning attitude and enterprise will certainly help dBTechnologies strengthen its position not only in the huge national market, but all over Southern Africa thanks to their growing international sales network.”

Business development manager at dBTechnologes, Giovanni Barbieri, predicts great business potential in the region, where the brand will look to enhance its reputation at the biennial Mediatech exhibition in Johannesburg. “dBTechnologies suits the Viva Afrika portfolio perfectly. Our paths crossed at exactly the right time and we intend to fully utilise all the opportunities that present themselves in this beautiful country. We will shortly be organising a high profile event and demos to showcase all our product lines.”

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Tags: Live Sound, dbtechnologies, south africa, viva afrika

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