“Being a lower cost, higher volume product with a slightly different market emphasis to Digico’s existing consoles, it requires a different route to market,” explained Mick Anderson, whose company, Mick Anderson Consulting was brought onboard in July 2008 to help put in place the commercial template necessary to capitalise on the SD8’s phenomenal take up since its launch at PLASA in September.
“We are delighted to be chosen as one of the key dealers for the new SD8 console,” says Autograph director, Duncan Bell. “It continues the close association that we have built with Digico over the last five years. The SD8 brings the intuitive and flexible architecture of Digico products to a whole new range of clients and applications. As a balance of price versus features it’s a tough act to beat.
“We look forward to adding SD8 systems to the impressive list of productions, installations and projects that already combine the Autograph reputation and the Digico brand throughout the world.”
Wigwam MD Mick Spratt explained what the new set up means for his company. “We’ve worked with Digico for a number of years with previous products, particularly the D5 and we’ve had great success, especially for our rental market, so we know the company well,” he says. “This year, we’ve moved into selling larger format digital consoles and we’ve had good success. The timing of the SD8 is really good for both companies.Article continues below
“In fact, before we even started we’d sold one console to Dimension Audio, which saw the potential of the product and wanted to get in at the very beginning. We think anyone who gets in at the beginning with this console will make a return on investment very quickly. We’re hoping to sell another three in the next couple of weeks, so that will be four sold before Christmas.”