DPA Microphones has taken action to strengthen its sales and marketing position by enlisting the help of Susanne Seidel as executive vice president.
Speaking of her move from Sennheister Electronics where she was President of Global Marketing, Seidel believes she can really improve DPA Microphones marketing strategy. "A large part of the market for microphone solutions is cornered by better and smaller microphones to meet the continuously challenging conditions of sound reproduction," she said. "I have been watching DPA Microphones closely for many years and I'm confident that DPA has great market potential with its innovative technology and products." She also went on to comment on the passsion and dedication of DPA in comparison to other technology based companies. "I look forward to participating in bringing the DPA brand to an even higher level and present it to an even braoder audience in the world of audio," Seidel admits.
This new addition to the DPA team comes with the loss of another. Morten Støve, co-founder of DPA, has left the company on mutual ground with the board of directors. DPA CEO Christian Poulsen commented on this shift in in the team stating that two years ago, DPA had agreed on a new strategy. "In our attempt to fulfill this ambitious strategy, I am very pleased that someone of Susanne's calibre has decided to join DPA. We share the same visions about the future of the audio industry and the same view on how to conduct a successful business. I am," he said. "I am looking forward to a fruitful collaboration, and I am sure that both DPA and the pro audio industry will benefit from this."