Bruce MacPherson has joined DPA Microphones as its new US sales director.
As well as being a dedicated sales professional, MacPherson is also a product specialist and audio engineering expert with extensive experience in current technology and techniques for recording and live sound, as well as commercial and post-production. In his new role, Macpherson will be responsible for overseeing all DPA sales and customer service activities.
“We are very excited to welcome Bruce to the DPA family,” said Eric Mayer, president of DPA Microphones’ US operations. “His extensive background in sales for some of the industry’s top companies will make a perfect addition to our sales force.
"Additionally, his engineering experience in music and broadcast recording, and in live settings means that he knows exactly what our customers need. We’re certain that Bruce will be able to help DPA enhance its position as an industry-standard microphone company.”
Prior to joining DPA, MacPherson held sales positions with Universal Audio, Sam Ash and Musication. He was also a product specialist for Digidesign (Avid), an engineer and sound designer at Looking Glass Studios and musical director for the Dana Carvey show.
Since graduating from the Hartt School of Music, MacPherson has worked as an Eastern regional sales manager for Universal Audio, where he was responsible for looking after all sales opportunities on the East Coast. Before that, he spent more than a decade with Digidesign, where he was instrumental in elevating the Pro Tools software to an industry standard in studios throughout New York and the surrounding area.
“I am thrilled to be able to combine my extensive sales, engineering and product specialist experience to help DPA Microphones grow,” commented MacPherson. “My years behind the scenes as a musical director and recording engineer offer me a great opportunity to recognise the needs of DPA’s full customer spectrum. I look forward to becoming familiar with DPA’s current users and to further growing the company’s customer base.”
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