Last week (May 22nd and 23rd) saw Robert Bosch's ProSound Team UK invite guests from across the UK to Villa Park – home of Premier League football team Aston Villa – for two days of product demos from Dynacord and Electro-Voice.
Led by Robert Hesse, vice president sales communication EMEA and managing director of EVI Audio, the programme including the presentation of the new UK sales team and contact partners at EVI Audio in Straubing, Germany, a host of product and sound demos, featuring the latest offerings from Dynacord and Electro-Voice, as well as a workshop with IRIS-Net as its theme. Lectures on current installations in Great Britain and recent developments in concert sound were also on the agenda, as was an update of the on-going improvements regarding the companies’ after sales service. Among the new products being demonstrated were Dynacord's Vertical Array System and the ZXA1 Sub and EVU systems from Electro-Voice.
One of the key features of the programme was the stadium sound demonstration. Boasting a capacity of 42,000, Villa Park is now equipped with EVH enclosures from Electro-Voice's Innovation Series.
In spite of the extensive nature of the programme, the key emphasis of the Big Day Out was personal contact and the exchange of views and ideas. "There's generally too little personal dialogue in day-to-day business," explained Hesse. "These two days gave us an opportunity to get to know our customers and partners a good deal better, and them an opportunity to better acquaint themselves with us, with our products and our philosophy. For us, therefore, Big Day Out 2012 was an absolute success."
"This year's Big Day Out met all our expectations," added sales director UK, Sean Maxwell. "The most important thing, of course, is that we were able to introduce guests to our new sales concept and answer all their questions on the subject. Fortunately, their response to the new structure was very positive, and its impact on the course of future business developments should soon become apparent."Article continues below
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