A new distribution deal for Lebanon has been struck between FBT and Lebanese company Boujikian Bros, as the Italian loudspeaker manufacturer looks to adopt a fresh approach to its business in the region.
Following a meeting at NAMM 2012 and another at the Frankfurt Prolight & Sound 2012 show, FBT and Boujikian Bros have reached a new distribution agreement for Lebanon, which will see Boujikian Bros handle the pro audio and installed sound lines of the Italian company.
“We were very pleased to meet with Mr. Gary Boujikian during his recent visit to our factory in Recanati where he received information about our work processes and our products, as well as a complete demonstration of our different product families,” said FBT’s export manager Roberto Mataloni. “Of course, this interaction has been also important for us to understand better the requirements of this market and to help the construction of this new partnership together.”
“We at Boujikian Bros would like to express our excitement in partnering with FBT to provide the Lebanese market with premium FBT products and systems,” added Gary Boujikian. “We will be working alongside the FBT team to find solutions to all the market's needs. As FBT's exclusive dealer, we are focused not only on preserving our reputation as "the company with the ultimate solutions", but also to expand and enhance that reputation throughout the Middle East in the upcoming years. We look forward to years of prosperity and success under this partnership while maintaining and upholding FBT's same strategic and business direction.”
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