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FOH engineer Martin Frey endorses EAW’s KF740 arrays

FOH engineer Martin Frey endorses EAW’s KF740 arrays

EAW has announced that FOH engineer Martin Frey will specify their KF740 arrays for main PA loudspeakers as first choice on all technical riders.

The agreement comes after Frey is said to have personally experienced the benefits of using the KF740 main PA system provided by H.A.S Productions with whom EAW is piloting the Red Certification programme.

EAW president Jeff Rocha stated: “Martin Frey is known for working with artists with an extraordinary commitment to delivering top-quality live sound in large-scale venues. That he chooses to specify EAW Red Certified KF740 systems shows that proper use of the complete EAW tool kit ensures that KF740 owners can deliver consistent performance that is second to none”.

Red Certification training is an on-site education and training programme that includes the basics of point source and line source acoustical physics, as well as the use of EAW Resolution array design and modelling software, implementation of Greybox DSP setting with EAW Pilot in DSP-capable amps housed in EAW Powercube amp racks and use of EAW Powertools.

“The KF740 is one of the best line array loudspeakers I’ve ever used,” Frey said, “but that’s not enough to get me to endorse a product. Between Resolution software, the Powercubes with on-board DSP amps, the Greybox DSP approach and the Powertools tool kit, choosing a Red Certified PA vendor becomes a zero-risk decision. If you follow the step-by-step process to design, implement and optimise the system, you’re virtually guaranteed a good result”.

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According to EAW, luck played a large role in developing the relationship with Frey. EAW Technical Training manager, Bernie Broderick, who developed and delivers Red Certification training, recently moved to Las Vegas, where H.A.S is located. Broderick, having known H.A.S principal Larry Hall for many years, began working with H.A.S to develop and pilot the training programme.

“Larry and the team at H.A.S always want to stay in front of the curve when it comes to delivering great sound,” Broderick stated, “So when Larry bought his KF740 rig, I started dropping by their shop to get them up to speed on Resolution and Greyboxes, which is the core of Red Certification training. Both Larry and I know Martin, so when Martin was in town for a gig using Larry’s KF640s, it all just clicked. Martin saw right away that something special was happening”.

Frey concluded: “For me, the learning never ends. Acoustical science is a complex field; the sound reinforcement technology continues to advance. Nobody can claim to be fully trained. EAW Red Certification is an approach I can support whole-heartedly. They want you to know the right thing to do, but they also want you to know why it’s the right thing to do. This is the future of our industry, and I knew I had to be a part of it”.

Frey has worked with a number of world famous artists from various musical genres, including Journey and Big & Rich. He is well known for his long-standing relationship with Alan Parsons, well-known as an artist with extraordinarily high standards for live performance audio reproduction.

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Tags: Live Sound, eaw, eaw kf740, martin frey

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