Harman Professional has deployed a new sales management infrastructure in the US designed to emphasise local engagement, deeper support and advanced training.
The new organisation is led by Mark Posgay (pictured), Harman's senior director of US Sales, who pointed to the market-wide shift towards a systems methodology as a driver for the new approach.
“As the professional audio and systems integration markets have migrated from components, to systems, to application-engineered systems, Harman Professional provides unique value – not simply because we offer best-in-class performance at the component level for each device in the signal chain, but because HiQnet makes highly sophisticated systems more uniform, intuitive and easier to configure and control,” said Posgay.
“This seismic shift to deeper integration and software control requires a strong commitment to training and support so that our customers and channel partners can extract maximum value from our offerings. With the addition of new staff, Harman Professional is meeting this commitment head-on and, we hope, empowering our customers and partners to capitalise on a compelling technology and market opportunity."
As part of the company's investment in new key personnel, seven-year Harman veteran, Jim Ure, has been appointed the firm's new business development manager, Installed Sound, Eastern Region. Rob Lewis and Tom Der, who previously led North American sales for Studer and Souncraft respectively, are other additions to the team.
The formation of the new Regional Sales Office also sees Michael Schoen come onboard to serve as senior manager, national accounts; Anton Pukschansky appointed territory sales manager (Sound Marketing West) and Bill Raimondi named senior manager, U.S. distribution and strategic accounts. Leading the new organisation’s training initiative is Chris Vice – another highly experienced Harman employee.
Commenting on the new approach, Scott Robbins, Harman Professional executive vice president of worldwide sales, commented: “This new organisation enables Harman Professional to think globally and act locally. We have all of the R&D resources, manufacturing capabilities and efficiencies of a global organisation, and now we have put the right people on the ground to listen to the needs of customers and partners in local and regional markets."
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