This year's IBC show looks set to be as varied and vibrant a showcase as ever. API provides an insight into what will be on offer at this year's event.
From September 8th-13th the Amsterdam RAI hosts IBC 2011. As one of the world’s leading international tradeshows, the pro audio industry always has a close eye on the event’s proceedings. With its usual combination of conferences, exhibitions, presentations and keynote speakers, the event draws over 48,000 professionals and over 1,300 exhibitors from over 140 countries, many of which, being some of the industries most prominent executives.
Providing a platform for companies to showcase and display their latest products and innovations, many exhibitors see IBC as the perfect opportunity to debut their latest products. One such company is Calarec Audio, which will be offering a European debut to its dual fader Apollo audio console. Designed to offer optimum processing power with double the amount of faders, Calarec will certainly be looking to attract the attention of those in the live television broadcast sector with the Apollo console.
One company looking to use the event to exhibit, as well as make major new audio technology announcements is HHB, which will be predominantly located at the front of the Audio Hall 8 at stand 8.D56. As one of the industry’s leading names in the supply of audio technology to broadcasters and systems integrators, HHB is also Europe’s leading Avid Pro Tools supplier and exclusive UK distributor of Dolby professional audio products and Wohler monitoring and metering systems. It will also be exhibiting at IBC with Scrub, its Soho-based subsidiary, which specialises in serving the post-production industry.
Occupying stand 9.C01 in Hall 9 will be Canford, which will be launching a brand new series of 19” rack mountable mains power distribution unit, alongside a new range of fibre optic panels. In addition to these items, the new Canford LED Racklight, 3G HDTV BNC and 3G HDTV MUSA panels will also be at the show, as well as the latest Ruige high definition monitors in both panel mounted and on-camera versions. Furthermore, Voice Technologies’ miniature mics and headsets, along with the new CAT5E and Fibre Optic multicores cables and breakout boxes will be on show at IBC for the very first time.Article continues below
Canford will also be showcasing the latest designs from the Voice Technologies range of ultra-high quality Swiss manufactured miniature microphones, headsets and earpieces, including waterproof, resistant versions tested in the most adverse salt and fresh water conditions.
Genelec will also be present at the event, as it displays its SE DSP Monitoring System alongside its 8260A tri-amplified monitors, the flagship model in its 8000 series range. The SE DSP system utilises the new 10” SE7261A DSP subwoofer in combination with the 8130A digital input active monitors. It can be set up into all audio configurations, from subwoofer-assisted stereo to multi-channel reference systems. The GLM.SE software (V1.2 supports Windows 7 and Mac OS X) brings the DSP system together under computer network control. The software control of the SE7261A DSP subwoofer offers all necessary network connections to the host computer and supplies DSP resources for the 8130A digital input loudspeakers through its AES/EBU digital high-pass outputs.
Whilst these companies will be utilising the IBC platform to launch and present their latest developments, the IBC 2011 conference looks set to provide inspiration to all in attendance, with a number of keynote speakers on offer opinions and discussions on every aspect of the industry and its future. Included in the list of speakers are Andrew Barron, chief operating officer of Virgin Media UK; Mike Fries, CEO of Liberty Global; William H Roedy, former chairman and chief executive at MTV International; Joanna Shields, vice president and managing director EMEA of Facebook and Sir Martin Sorrell, CEO of WPP, UK.
Founder and chairman of Risk Capital Partners Luke Johnson, along with Roedy and John Smith, CEO of BBC Worldwide, will be discussing and debating the many challenges and opportunities of current and future broadcast business in ‘The Future of Broadcasting’. This particular session will address such issues as how broadcasters respond to the dilution of ad revenues and the possible threats of new mobile and Internet delivery platforms.
Ferdinand Kayser, CEO of SES Astra, with Barron and Fries will be taking a close look at the challenges that telco IP delivery is offering in the space usually occupied by cable and satellite in the ‘Cable & Satellite: Future Directions in a Hybrid World’ session. Furthermore, this panel will be questioning whether bandwidth, economic distribution, HD+, standards and security will drive forward their advantage, or whether a hybrid, collaborative connected home will be essential to deliver future audiences and revenues.
The main focus of the various sessions, debates and panels, however, will be Shields’ ‘Social Media Keynote’. As one of the industry’s rising stars, having recently been named as Wired magazine’s number one ‘UK Digital Power Broker’, her address will focus primarily on the revolution brought about by the ever-increasing presence of social media, and the relationship it has developed with broadcasting. It will also cast a look over future implications of such a relationship and in which direction it will develop.
With such an array of speakers, exhibitions, presentations and attractions on offer, IBC 2011 looks set to be as diverse, eventful and inspiring an event as ever.