Promising a greater focus on training and development, ISE has expanded the Professional Development programme for its 2014 show.
Marking the 11th edition of the show, ISE (Integrated Systems Europe_ 2014 will boast a more comprehensive training and development offering than ever before, with a Professional Development programme that includes two new theatre spaces – one in Hall 7, aimed at the residential systems market, and one in Hall 8 with a greater focus on commercial applications.
Additionally, InfoComm International will be contributing to the show’s training and development focus by promoting a special free voucher scheme for its onsite education programme.
Mike Blackman, managing director, Integrated Systems Events, commented: “With ISE 2014 set to have a larger floor area than any of its predecessors, we also need to maintain the trend that has seen each edition of our show attract more visitors than the last. While the market for AV and electronic systems integration in Europe continues to grow, it’s clear that in addition to our core visitor channel of C-level integrators and installers, we need to attract attendees from other groups as well.”
With this in mind, ISE has identified three main sectors for non-channel attendee growth: end-customers of commercial integration products and services; adjacent channels in the residential field, such as architects, interior designers, building services companies and electrical contractors; and the content creation and experiential design community. The content at ISE’s Residential Solutions Theatre will, therefore, be aimed at widening the market for whole-house automation and intelligent building design, with non-technical presentations showcasing real-world case studies.Article continues below
Meanwhile, InfoComm’s free voucher scheme for its education programme, which allows anyone who pre-registers for ISE 2014 using an invitation code to receive complimentary access to two InfoComm seminars of their choice on a first come, first served basis, has been designed to attract greater numbers of junior engineers and technicians to Amsterdam.
“At ISE, we are acutely aware that simply building a bigger tradeshow is no guarantee of increasing visitor numbers,” added Blackman. “By investing time, money and resources into a greatly expanded Professional Development programme for ISE 2014, we believe we will have the content to bring not just the right quantity of new visitors to our event, but the right quality as well.”
Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.