Live Nation has signed an exclusive deal to organise major concerts at London's Olympic Stadium and the surrounding area, The Guardian has reported.
The company, which made the decision to stop hosting live music at Hyde Park last year, will begin putting on gigs and festivals, such as Hard Rock Calling and Wireless, at the East London site in Summer 2013 – at both the Stadium and other areas of the Olympic Park.
Live Nation made the agreement with the London Legacy Development Corporation (LLDC), which is responsible for the future of the Stratford complex.
"Our vision for the Queen Elizabeth Olympic Park has always been as a destination for world class sport as well as major cultural and leisure events," said Boris Johnson, London mayor and chairman of the LLDC. "The confidence shown by one of the world's leading live entertainment promoters to relocate two of its biggest music festivals from the centre of the capital is a ringing endorsement of out legacy plans."
Hard Rock Calling and Wireless Festival, which were both previously held at Hyde Park, will now take place in the North Park area of the Olympic complex, while several concerts have also been scheduled at the Stadium on July 27th and 28th 2013, to celebrate one year since the Games got underway.
Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.
Advertisement
