Music Group, parent company of Behringer, has announced the appointment of Starin Marketing as its US distribution partner for the company’s Eurocom product line.
The Eurocom product line, which will now be distributed by Starin in all regions of the US, is aimed at combining patent-pending technologies with optimum efficiency and industrial design.
“Eurocom is all about innovation; and we wanted an equally creative strategy when it came to marketing the products,” commented Costa Lakoumentas, senior vice president of marketing at Music Group and the line’s chief architect. “Jim Starin has built a team that is redefining how distribution is managed in the US and we’re thrilled to appoint them to represent Eurocom exclusively” continues Lakoumentas. Starin’s appointment is effective immediately with shipments already underway from Music Group’s factory to the US.
“We have represented Behringer in select regions of the US for some time couldn’t be more pleased to be selected for this honour. We view Eurocom as the future of installed sound, with the first true innovation this industry has seen in many years” commented Starin principal Jim Starin. “Our team is fired up and ready to spread the word about these great new products.”
Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.