A record number of registrants has been announced for the NAMM 2012 Winter show, with 95,709 visitors in attendance at the California event.
At show close NAMM reported a six per cent increase from last year, setting a new record for the 110-year-old show. International registration also experienced a 15 per cent increase from last year to 11,981. The association previously reported strong exhibitor numbers, with 1,441 exhibitors at this year’s show, including 236 new exhibitors.
"Once again the NAMM Show served as the crossroads for musical instrument and live sound products manufacturers, retailers and their guests from all over the world,” said NAMM president and CEO Joe Lamond. "We are extremely grateful to all of the NAMM Members, music educators, artists, partners and media who made this 110th NAMM Show a resounding success for the industry and a great start to 2012."
Both new and veteran exhibitors noticed increased foot traffic from retail buyers over the four-day show.
“The show was noticeably better in attendance this year," said Rick Young, Yamaha Corporation of America. "We were consistently packed Thursday through Saturday and Sunday was better than in many of the last years. We had a good array of new products to show our dealers and everyone was upbeat and hopeful. Now that we have the manufacturers and retailers excited, we have one more important group to get excited and that is consumers. Obtaining the mindshare and walletshare of consumers will be the key to success in 2012.”