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Native Instruments launches major recruitment campaign

Daniel Gumble
Native Instruments launches major recruitment campaign

Native Instruments has announced the launch of a major new recruiting initiative that includes both a comprehensive advertising campaign and a new online careers section.

"It's the unique people at NI that shape our products and define what this company is all about", commented Native Instruments' CEO Daniel Haver. "This is why we treat recruiting with the very same dedication that we already put into our products". The aim of the initiative is to find the best candidates for the numerous open positions available at the company's Berlin and Los Angeles offices, covering a variety of departments and disciplines.

The new NI recruiting campaign uses the slogan 'Dual Brains Wanted' to convey the dual nature of Native Instruments' business, which is aimed at representing the embodiment of both logical and creative skills across all positions. "Native Instruments is not only a company, but a mindset, in which creative passion and enthusiasm for music and technology meets with highly professional skills and attitudes", Haver explained.

Spearheaded by a manifesto video that represents the work and design ethic of the company, the campaign also features worldwide print and online advertisements created in cooperation with the creative agency M&C Saatchi.

Complementing the campaign is a new 'Career Centre' section on the NI website, which allows users to find the most relevant job opportunities. Following three years of continuous growth, and now with more than 300 employees of more than 25 nationalities, Native Instruments continues to look for talented individuals in various disciplines. There are currently over 30 open positions, with particular emphasis on product design, software and hardware development, and project management.

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The NI Career Centre and manifesto video are available at:

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Tags: native instruments, dual brains wanted, recruitment campaign, m&c saatchi

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