Optocore has announced the appointment of Mark Davidson as its new international sales and marketing manager, based at the company’s HQ in Munich. His global remit will include the EMEA territories, Russia and Pacific Asia.
Davidson, who is multilingual, has enjoyed a distinguished career in network systems for broadcast and live applications, both in North America and Europe.
He arrives at Optocore from Advantech Wireless, where he was selling satellite uplink and downlink equipment, as well as networking systems.
Recently he worked in international sales and marketing capacities with Riedel Communications and Clear-Com Communications – first in Germany, before being transferred to New York City.
Davidson commented: “The company has great technology and a strong foothold in the broadcast, live and fixed installation markets. The potential is huge and I’m really excited – I’m sure we can grow the company exponentially.”Article continues below
Davidson's priority will be to focus on Optocore's primary markets and develop a direct and indirect sales strategy, while carrying out a review of the firm’s global partners.