Performing Musician – the live sound consumer magazine owned by SOS Publications, which also publishes Sound On Sound – is to close with no further issues being produced.
In a statement to Audio Pro International sister magazine, MI Pro, Ian Gilby, SOS's managing director, explained: "As Performing Musician enters its third year, the global recessionary climate means that significant manufacturers, distributors and retailers have indicated that they will be unable to honour well-meaning commitments to include PM in future marketing budgets for 2010. A high quality, 148-page printed magazine requires a minimum level of sustained advertiser support, and without this SOS Publications feels it would be better placed to deploy investment resources into its core Sound On Sound print magazine, digital editions and web site, freeing up staff and management time to focus on celebrating SOS's 25th year in business and driving forward continued expansion of Sound On Sound in both its UK and USA editions, into exciting new content delivery channels.
"The forthcoming February 2010 edition of Performing Musician will therefore not be printed or distributed. Advertisers, subscribers, freelance authors and controlled circulation recipients of the title are currently being notified of this decision."
Former editor of PM, Dave Lockwood is to remain as Publisher of Sound On Sound, while other PM editorial staff will be redeployed on existing publications.
In his statement to MI Pro, Gilby looked back on happier times with the publication and recalled that, having bought Music Mart magazine from Trinity Mirror Group in 2006, its re-launch in 2007 as Performing Musician & Live Sound World magazine had been well-received and encouraged.
"Under editor Dave Lockwood's leadership, the magazine's vastly improved editorial content, increased production values, integrity and depth of reviews, quickly won fans with both trade and consumer readers alike," said Gilby. "But it was PM's insightful real-world tests of PA systems and live sound gear which made it truly unique in this sector."Article continues below
The loss of PM reinforces the general view in publishing that consumer titles are likely to come under severe pressure in the coming months, due to both the recession and an increasing switch to online advertising on the part of manufacturers and distributors. The closure of PM will pose particular problems for companies selling PA and other sound reinforcement products, however, who now find themselves without a single news-stand publication covering their market areas.