A.C. Entertainment Technologies (AC-ET) has promoted Peter Butler to the position of audio visual director.
Having joined the company in 2003 as audio sales manager, Butler has been instrumental in driving the business forward, and helped establish its dedicated Audio Division, forging multiple new associations and relationships with manufacturers and customers along the way.
In 2011, he was appointed acting video sales manager for AC-ET’s Video Division, taking on a range of additional challenges and responsibilities.
Since then, Butler has played a key role in the expansion of the Video Division, bringing various new video technologies on board, and opening new business opportunities in the fast-moving world of show and entertainment visuals.
In his new role, he will continue to oversee the continued growth and development of both the Audio and Video divisions from Board level. Maintaining his proactive involvement in AC-ET’s marketing and brand activation campaigns, Butler will become increasingly involved in this area of the business.
“Joining AC-ET’s Board of Directors is a huge accomplishment and I'm delighted," said Butler. "My previous experience in senior management, coupled with the enormous amount learned during my time with the company will allow all of my skills to come to the fore.
"I'm really looking forward to further developing our product portfolio for these very dynamic and constantly changing entertainment technology categories, whilst helping drive AC-ET forward over the coming years.”
AC-ET’s MD, Phill Capstick, stated: “I’m delighted to welcome Peter to the company’s Board of Directors. He has played a key role in developing AC-ET’s Audio and Video sales divisions, helping to establish the company as a leading one-stop supplier of entertainment technologies.
"As lighting, video and audio technologies increasingly evolve and converge, it is essential that we continue to be at the forefront of emerging technologies and applications, to remain a leading industry authority to our customers.”
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