Messe Frankfurt has teamed up with Guangdong International Science and Technology Exhibition company to run the Sound Light Guangzhou trade event in China, starting next year.
The first show organised by this new partnership will take place at the China Import and Export Fair Complex in Guangzhou from March 9th to 12th 2013. Sound Light Guangzhou was first introduced in 2003 and already attracts more than 1,000 exhibitors every year – more than 300 of them musical instrument companies – across nine exhibition halls.
"International manufacturers see Prolight + Sound in Frankfurt as the premier marketing and meeting platform for the global event technologies industry. To help industry professionals to reach out to the developing markets worldwide, we held the first Prolight + Sound Shanghai ten years ago in China, as well as Prolight + Sound NAMM Russia, which made its debut in 2012, each with its own focus," said Cordelia Von Gymnich, vice president entertainment, media and creation for Messe Frankfurt.
"Now, we are moving another step forward to break into the South East Asian event technologies market, and an additional show in Guangzhou will be an effective trading platform."Article continues below
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