Over 90 per cent of the members from each association voted in support of the move, which will see ESTA and PLASA integrated to create a single international trade association operating under the PLASA name.
The formal vote was held during PLASA’s annual AGM, which took place on June 2nd in London, and ESTA via a month-long electronic ballot, which ran throughout May.
The release states that the merger is a significant development for the industry, as it will “effectively create the first truly international industry-wide membership body of over 1200 manufacturers, installers, dealers, service providers and consultants working across the entertainment and installation industries”. This will also include members of PERA - the former Production Equipment Rental Association - which recently merged with ESTA.
PLASA has stated that both organisations represented under the PLASA name will lead to a stronger voice for the organisation and allow it to actively develop its range of business services and industry initiatives.Article continues below
It is estimated that the new infrastructure behind the merged organisations will take six months, the first formal stage of which will be completed by December 2010, allowing the new organisation to go live on 1 January 2011.
During this time a Governing Body will be established to look after the interests of the membership worldwide and to work closely with Regional Boards for North America and Europe.
In a joint statement, PLASA CEO Matthew Griffiths and ESTA Executive Director Lori Rubinstein said: "We believe the logic driving the merger is totally sound: the strengths of both organisations are evident and we have an unequalled opportunity to increase the value we provide to Members through services, networking and improved business opportunities. A united approach to the issues and challenges of our industry will provide major long-term benefits and greatly broaden the role of the PLASA."
PLASA is an organisation for professionals in the live events, entertainment and communication industries worldwide and ESTA, is the principal trade association for America’s entertainment services and technology industries in North America.