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SSE invests in SD7

SSE invests in SD7

Heavyweight European rental company SSE, the firm behind events such as the ‘V’ and Download festivals, has added Digico’s flagship digital live console, the SD7, to its inventory.

Managing director, John Penn, explained the company’s decision to invest in the console: “Since we invested in Digico D5s in 2004, they have been consistently in demand and very reliable. The low cost of ownership, coupled with these factors, has made the consoles produce a great return on what we initially perceived as a high investment cost.

“We have kept an eye on the SD7 since the prototype was launched in 2007. We decided it was the right time to add it to our extensive digital console stock and get ourselves trained up in its operation and maintenance ready for the busy autumn touring schedule.”

“We are very pleased that SSE has purchased the SD7, which was out working for them before they even took delivery of it via a sub-rental contract for the Montreux Jazz Festival in July,” added Digico’s managing director, James Gordon. “We feel that SSE’s commitment opens up the console to a different and wider market. We hope this will be the first of many such purchases and see it as an excellent way of Digico strengthening its relationship with John and the SSE team.”

“With the addition of the SD7, we probably offer the largest choice of digital consoles of any European rental company,” concluded Penn. “It is a great marriage with our new L-Acoustics K1 system and is in line with our policy of providing our customers with the widest selection of tools, enabling them to choose the product that best suits the way they want to work and get the job done.”

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Tags: digico, sd7, sse, download festival, john penn, v festival

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