TC Group International and Blue Microphones have announced a joint decision to cease their distribution partnership.
The decision to end the agreement will see TC Group International remain as the distributor of Blue Microphones in the MI and professional audio sales channel until March 31st 2012. Over the coming months, Blue Microphones will move away from distribution via TC Group International by partnering with European distributors on a country-by-country basis.
Both companies have experienced significant growth over the past few years and have each acknowledged the mutual benefit of this decision. Furthermore, the decision to end the partnership is seen as a natural progression by both companies as they continue to develop their core business and focus on their individual areas of growth.
“It has been a pleasure to work with Blue Microphones and we are honored to have been a part of their growth," said Peter Bager, CEO of TC Group International. “TC Group International will continue to honor its commitments to existing Blue Microphones customers through the transition. Looking forward, we will now be able to strengthen our focus even further on core products and essential groups of customers.”
“TC Group has been a longstanding global partner and we wish them continued success," commented John Maier, CEO of Blue Microphones. “As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands and we look forward to working closely with our distributor and dealer partners in each country.”