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TCGI strengthens international sales team

Adam Savage
TCGI strengthens international sales team

TCGI brands Tannoy, Lab.gruppen and Lake have appointed Patrick Lau (pictured) and Stephan Grawe to the international sales team for installed sound and touring products.

Lau has been appointed export sales manager for Asia-Pacific, while Grawe has been handed a similar role covering Europe and Africa.

Based in his native Hong Kong, Lau brings over 25 years of experience with him to TC Group International (TCGI) – the organisation responsible for sales of Tannoy, Lab.gruppen and Lake. He went from being sales manager for leading Hong Kong audio technology distributor Dah Chong Hong (DCH) Ltd to international sales manager for Martin Audio in 2008. In both positions he oversaw the rise of the Martin Audio brand in China, particularly in the entertainment sector.

Commenting on his new role, Lau said: “During my time at DCH, I learnt more about both Tannoy and Lab.gruppen, while working on several casino projects in Macao. It was then that I realised how well respected both these brands were among professionals. While it will be a challenge to me as TCGI offers such a diversified product range in the touring and install sectors, I’m really excited about this as it marks a new chapter in my career.”

With a diverse background in pro audio sales, Grawe re-joins TCGI after a successful stint at Proel Group/Turbosound. Previously, he worked for Tannoy directly as part of the German sales team and laterally TCGI as area sales manager in Germany for Installed Sound Products. He has also worked as a professional studio and touring musician throughout his adult life.

“I am extremely happy to be back at TCGI,” commented Grawe. “I know from experience that it is a very dynamic company and I believe the market has a very big requirement for the kind of innovative and exciting product ranges offered by Tannoy, Lab.gruppen and Lake. I’m also glad to have the challenge of organising the sales channels across both the install and touring markets.”

Patrick Lau can be contacted on palau@tcgroup-international.com and Stephan Grawe can be reached on Stephan.Grawe@tc-groupinternational.com.

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Tags: turbosound, martin audio, lab.gruppen, tannoy, proel group, lake, tc group international, tcgi, dah chong hong

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